AMANDA ANDRESEN
AMANDA ANDRESEN
WEBSITE REDESIGN
In 2021 I had the pleasure of being a part of a big re-design of Samsoe.com. The goal for the project was to create an up-to-date and more premium visual representation of the brand. We drew on digital trends, international fashion house-inspiration and customer insights to create a key shopping experience.
The project was in collaboration with an agency and I was the visual stakeholder and collaborator. I was in charge of UX/UI, final designs and implementation.
We started with strategy, the brand identity and target audience. With every new beginning, comes a great foundation so we started by defining the brand attributes, brand statement and positioning.
As Samsoe.com is a webshop, a lot of energi went into figuring out how to best enhance user experience, especially regarding displaying the clothes and during the check-out flow. As a part of this process we researched and tested iteration upon iteration of screen sizes, functions and micro interactions by using focus groups and usability testing.
We did extended research on different markets, competitors, key word analysis and target customer preferences. We created mock-ups and visual representations in different groups until we found the perfect match for business needs, customer wishes and internal goals for the future of the brand. We created a design system as a support for the further development and implementation of design rules hereunder in-depth documentation.
Next step was to create the website together with our developers and the Salesforce CC platform. I was an integral part of this process, creating final UI visuals, daily contact with the developers and testing every little bit of design.
I am continuously in charge of development, improvements and UX/UI on Samsoe.com. Latest we incorporated content spots on our Product Pages for more brand cohesiveness, ApplePay in check-out and CSR tags.
More fun coming up; video size guide, "coming soon" and content carousels.
Display & micro interactions
Design system (2021)
Final UI, desktop
Final UI, mobile