AMANDA ANDRESEN
AMANDA ANDRESEN
WEB DESIGN & VISUAL IDENTITY
My biggest contribution to tech start-up company LEAPWORK was to create a strongly recognizable brand and online presence within the SaaS Test Automation industry. From the beginning the determination and drive was what compelled the visual team to focus our energy on being the disrupter in the field. We conducted a lot of different research, both in regards to target audience and customer preferences. We researched and tested our UX/UI practices to find the best balance in our Demand Gen approach to marketing, lead generation and website standards.
To keep the read thread throughout touchpoints, we made sure that the branding guidelines and actual product visually intersected, and we even used features and functions from the product as visual aids for marketing purposes. Just as the logo is a representation of a completed test flow within the LEAPWORK product.
We focused a lot on mobile-first development of our website and content space. This led us to focus on touch-friendly and responsive design.
The visual and brand identity of LEAPWORK has undergone several re-designs and re-branding ventures, both in my time at the company and latest in 2022 (very on point for the ever-changing start-up environment). Common for these re-designs is the drive, determination and belief that LEAPWORK is the future of Test Automation.
Logo icon (2019)
Website, desktop UI (2019)
Online marketing collateral (2020)
Online marketing collateral (2020)
Logo animation (2019)
Physical marketing collateral (2020)