BRAND IDENTITY & DIGITAL ART DIRECTION

2NDDAY is a Scandinavian progressive womenswear label standing on the base of denim, quality and playfulness. The 2NDDAY brand promise is ever-evolving; we want to be where we’ve never been before. We want to see what we’ve not seen before.

Art direction and visual expression key words includes arty, clean, sporty, contemporary, colourful and fun. The visual identity is based on opposites and complimentary design. The colour palette is a strong pastel range as opposed to the bright and strong colours within the collection(s). The balance between the boldness in the main font is complimented by the curvy shapes of the logotype.

Utilizing the clean aesthetics of the imagery to it’s fullest in all creations and within the digital sphere. Reading into user and consumer trends, we focused the digital presence on a mobile-first webshop, online lookbook experience and animations.