VISUAL IDENTITY

The long-term brand identity of Samsøe Samsøe is constantly evolving, and we always aim to keep relevance, recognition, and momentum. We work from a simple set of design rules and visual direction; minimalistic yet curious aesthetics, community driven storytelling, honest and embracing content. Our brand statement reads; An international fashion brand footed in Scandinavian simplicity and leaves the importance of our heritage and history. This is reflected in our collections, our company values and our everyday approach to reach the consumer through brand, product and story.

Our simple visuals function as a blank canvas for our storytelling and our brand identity key words are bold and simple.