AMANDA ANDRESEN
AMANDA ANDRESEN
PR INITIATIVES & VISUAL CONCEPTS
Through my time at Samsøe Samsøe we’ve used our visual identity as a stepping stone and foundation for all branding, activations and events across media, physical borders and assets. We’ve played with different colors, fonts and illustrations and gathered feedback from each project.
Samsøe Samsøe Kaffebar is a pop-up coffee shop hosted in an art space during Paris Fashion Week 2023. The concept arose from the wish to focus on telling our community about our CSR purpose. The visual direction is based on key words such as simple, everyday life, reusable and different. The concept visuals are created with the intent to errupt our simple and clean aesthetics, to give the feeling of something handmade and sustainable.
Samsøe Samsøe ‘La Glace’ came together as an brand awareness advertisement for our newly opened flagship store in Paris in the Summer of 2022. The creative direction is an interpretation of the colors in the French flag and is unfolded through an old ice cream truck route in the neighborhood Le Marais. The main graphic element is the representation of the address of the flagship store. To celebrate our danish heritage, the ice cream truck is an ice cream bike.
Samsøe Samsøe Germany Tour was a PR tour we did across Germany and four store openings in 2021/2022. The creative direction is unfolded from a festival / music tour merchandise perspective with guerilla marketing, print on sweatshirts and t-shirts. The visuals are created for both digital and print, with various expressions and different purpose for each platform.
Samsøe Samsøe Ping Pong was a PR activation we did in 2022 at Musik I Lejet, a music festival in Denmark. The creative direction and visuals are unfolded from the form of a Ping Pong table with an incorporated logo. The general color of the festival in 2022 was baby pink or #fcd5e8
Samsøe Samsøe Kaffebar, SoMe visuals
Samsøe Samsøe Kaffebar, outdoor posters
Samsøe Samsøe Kaffebar, interior assets and merchandise
Samsøe Samsøe La Glace, ice cream truck
Samsøe Samsøe La Glace, ice cream truck, outdoor posters and ice cream cups
Samsøe Samsøe Germany Tour, merchandise
Samsøe Samsøe Germany Tour, merchandise and posters
Samsøe Samsøe Ping Pong, bat
Samsøe Samsøe Ping Pong, table, balls and bat